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Re: Branding - good or bad? (was: Re: [ox-en] [Upd-discuss] Paper:"Digital proper



list-en oekonux.org schrieb am Samstag, 05. November 2005 um 14:47 [PHONE NUMBER REMOVED]:

However, of course branding can be used to valorize. Such use of
branding is probably the one which needs to vanish. But this is easy
to conclude because such branding does not focus on use value and thus
is alienated to the use value.

A brand which says: "Products using this brand are long-lived,
standards compatible as can be, ..." is for sure a good thing. In some
general sense Free Software is itself already such a brand.

I agree at least on this one. But the dominant "branding" happens as
exformation and creates "auras" instead of insight.

Franz

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