[ox-en] Social Web and trustworthiness
- From: Stefan Merten <smerten oekonux.de>
- Date: Mon, 15 Oct 2007 08:44:46 +0200
Hi!
I just read an article in the German computer magazine c't (10/2007,
p.142).
The article discusses how trustworthiness can be created in Social
Web. The main focus of the article is on how comments about products
can be made trustworthy to users. This is interesting for firms to
gather information about their products - and can be dangerous when
"negative" information is listed there.
Two times the article highlights how bad alienated motivations are
(translations by me):
The way to the success of such an approach [to make competitions for
a new design or a new product - StefanMn] leads over a reward.
Direct payment of winning contributions is one option but not always
necessary. The chance to see a designed advertisement poster printed
can be reward enough for the junior designer. "According to our
findings giving goodies results in many users contributing only
because of this" says Matthias B., boss of an agency [...]. The
results get not better because of this.
And:
Nobody pays for this [writing comments about products which are
later sold to online shops and price comparsion machines -
StefanMn]: "As soon as users are payed or get an artificial currency
as reward the service provider buys all the negative excesses [like
spam - StefanMn] inclusive." [says the manager of another firm -
StefanMn].
It's the same again here: As soon as alienated motivations get into
play the quality drops.
To me this emphasizes once more that in the current stage of
development of productive forces alienated incentives like money more
and more become a hindrance instead of an advantage.
Grüße
Stefan
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